Next-Best-Offer Preview

Prepared for [Client name] · segment: Lapsing loyalty members
✓ Free preview · Step 1 of the pilot
Preview ID  PRV-2026-0488
Generated  15 Jun 2026
Source rows  50,000
Data basis  hashed IDs only
At a glance
50,000
customers scored in this segment
+9.2%
avg. predicted revenue uplift per contact
31%
flagged do-not-contact (protect, don't spend)
4
distinct offers matched across the segment

Sample recommendations

A per-customer next-best-offer, drawn from the offers you already run. Ten illustrative rows from the 50,000 scored — your full preview file contains every row.

CustomerSignal readNext best offerPredicted upliftAction
a91f…3cLapsing · price-sensitiveRestock bundle, no discount+8.4%
Contact
7be2…9dActive · high frequencyEarly access to new drop+6.1%
Contact
c044…1aDormant · high past valueWin-back, free delivery+11.7%
Contact
f3a8…b2Recent buyer · satisfied— hold, likely to buy anywayno contact neededSuppress
9d12…7eLapsing · category-loyalReplenishment reminder+9.9%
Contact
2bb0…4fDiscount-trainedLoyalty points boost, no markdown+5.3%
Contact
8c71…0aOne-time buyer · low intent— hold, low expected returnbelow thresholdSuppress
d4e9…11Active · gift-buyerCross-sell complementary line+7.6%
Contact
5af3…c8Lapsing · premium tierVIP early access, no discount+13.1%
Contact
b6d2…9fSeasonal buyerPre-season teaser+6.8%
Contact

Projected uplift across your full list

Extrapolated from this segment's scoring to your active base. A projection, not a measured result — the measured number comes from the full pilot's holdout test.

$180k–$240k / campaign

Estimated incremental revenue if the same approach is applied across your active base, versus your current business-as-usual send.

How we get there: +9.2% average predicted uplift per contacted customer, applied to your contactable base, net of the 31% we'd suppress to avoid wasted discounts.

Range reflects modelling confidence. Verified in the full pilot against a matched holdout.

What the full pilot adds

This preview shows the recommendation quality. The paid pilot turns it into a number your finance team can sign off.

Every customer, every segment

The full NBO file for your entire base — not just this 50k slice — with fallback offers and send timing per customer.

Matched holdout design

A statistically matched control group so the result is measured, not projected.

Verified uplift report

Actual incremental revenue per contact after the campaign, with confidence intervals and discount spend avoided.

Discount-waste analysis

Where you're currently discounting customers who'd have bought anyway — and what stopping is worth.

Like what you see?

The full measured pilot is $3–6k by customer count — credited against year one and refunded if it doesn't beat your baseline. You only pay now that you've seen it work on your own customers.

Tailo · AI decisioning for retail customer value · preview.tailoai.com · hello@tailoai.com
This preview was produced from a pseudonymized export (hashed identifiers only) under a signed data processing agreement, processed over encrypted transfer and scheduled for deletion within 30 days. Predicted uplift figures are model estimates for illustration and decision-making; they are not guaranteed outcomes. Measured incremental revenue is established only in the full pilot via a matched holdout. Customer identifiers shown are truncated hashes and do not identify individuals.